Overhaul Your Online Brand in 5 Easy Steps

Overhaul Your Online Brand in 5 Easy StepsOverhaul Your Online Brand in 5 Easy StepsGoogle yourself regularly and edit your verbunden presence to support your job-search efforts.Whether you know it or not, every one of you has an online brand. AJobvite social recruiting surveyfound that 85 percent of HR professionals and recruiters said that a positive online presence has influenced a hiring decision. On the flip side, 70 percent have turned down a candidate based on something they found about them online. If youre not managing your online brand, you could unknowingly hurt your chances of landing that dream job. Take unterstellung five steps to overhaul your online brand.1. Have you Googled?According to a recent survey by Ladders, more than 35 percent of you only Google yourselves on an annual basis, and a whopping 16 percent have never Googled yourselves. If you fall within either of these categories, todays the day were going to change that. Do me a favor and Google your anthropony m today and see what comes up on the first page of results. How many of the listings are about you and support your professional brand? Once you know what you have to work with, you can take steps to make these results better.2. Whats in a name?However you choose to represent your name,make it consistent across everyprofessionalonline profile andresume. If your name is fairly common, like Sarah Johnson, consider including the middle initial to your branding and add the URL to your LinkedIn profile to your resume. If you plan keep any social media sites, likeFacebook,for personal use, consider changing the name to something different I recommend First Name Middle Name and make sure you increase the security settings so that no one outside of your inner circle will see it. Un-tag yourself from any photos that you wouldnt want your future boss seeing or better yet, take them down altogether.3. Is your eReputation tarnished?If your Google search unearths some unflattering results, you have a couple options. First, reach out to the website and try to get the article or page taken down. Second, push down negative results by getting your name mentioned on other web pages for the right reasons. Consider building additional professional profiles, starting a blog or Twitter feed related to your line of work, or becoming more involved with relevant professional organizations. As these fresher results get clicked on and shared, theyll start to take the place of the older content.Also, avoid clicking multiple times on the negative article or sending it around to your friends and family. The more clicks it gets, the higher it will rise in your search results. If theres something about you online thatsreally damaging, consider using a reputation management service like reputation.com or Reputation Changer. These services can cost anywhere from a few hundred dollars to much more, depending on your needs. Speak with an associate before making any purchases.4. Wheres your res ume?If youve used job boards in the past, old versions of your resume are probably still floating around the web and sending mixed signals to recruiters. Make a list of every site youve used in the past for your job search, and close accounts that are no longer relevant to your search.Uploadyour new professional resume to the relevant sites and update any outdated information.Make sure all of your professional profiles (including those from your professional memberships and alumni associations), are in alignment with your new resume and highlight your relevant skills, education and experience.5. What else should you know?Be careful of what you put on the Internet once its published, its there forever. Think twice before hitting the send button on every status update, tweet, and email. While you may not be able to remove all of the damaging content related to your brand, you now know whats out there and can prepare responses for any questions that may come up during interviews.Now t hat you know how to monitor and improve your online professional brand, be more proactive going forward. Put a reminder on your calendar each month to Google your name. If youre in a role that receives media attention or youre planning to write articles or blog posts, set up a Google News Alert for your name or sign up for newsle so you know when something new pops up online.